Sydney: Australian model Jessica Gomes has replaced Miranda Kerr as the new face for departmental store chain David Jones.
Contract negotiations between the retailer brand and its million-dollar-a-year star model Kerr collapsed, with the prestigious department store “terminating” its relationship with her on Friday morning.
Kerr and David Jones had been renegotiating the model’s contract since the start of the year, however it is understood talks broke down over a long list of demands she was making as part of the new deal.
Kerr’s management were taken by surprise by David Jones’ decision, with the retailer due to announce officially on Saturday that it has hired emerging model Gomes as its new fashion ambassador, the Sydney Morning Herald reported.
Gomes is due to shoot the spring/summer 2014 David Jones catalogue in just over a month and will be the star attraction at the store’s glittering fashion launch scheduled for August, which had traditionally been Kerr’s domain.
Unlike previous ambassadors such as Megan Gale, who have retained a commercial relationship with the store even after their ambassadorial duties have ended, Kerr will not be appearing in any catalogues or in any fashion shows.
ANI
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