Brand `Saifeena` is worth a throbbing Rs 6 crore!

Spicezee Bureau

Mumbai, March 01: They eat together, drink together, live together and earn together seems to be just apt for the much in love Saif and Kareena or ‘Saifeena’ as they are popularly known.The couple’s easy camaraderie is warming up many TV screens these days and is expected to continue at least for a while. Most celebrities today are open about their love lives and they also seem to be cashing in on it by appearing together and adding that extra zing to their brand value. Same goes for Saifeena, for the couple is making big bucks by commanding a throbbing price of Rs 6 crore for a single endorsement. According to reports, out of the Rs 6 crore, Rs 2.5 is for Kareena and Rs 3.5 for Saif. Insiders suggest that since Indians love romance, these two command tremendous appeal Kareena herself is surprised by the response that she and Saif have been getting for their common endorsements. "I am glad that it is working for both of us. What more can one ask for?" says the actress. Considering the fact that this hot jodi is always in demand, the duo is minting gold for a natural camaraderie.