New Delhi, May 28 (IANS) Bollywood actress Jacqueline Fernandez, who is originally from Sri Lanka, has been appointed the ambassador of British luxury bathware brand Queo.
The "Kick" star will be seen as the face of Queo’s 360 degree integrated campaign, which will roll out on all media and retail channels shortly.
"Luxury cannot be defined in a few words, it has to be felt, seen, experienced and appreciated. Signing on Jacqueline is a conscious decision taken by us as her persona, work ethic and achievements blend perfectly with what Queo stands for; design, finesse and artistry.
"Jacqueline inspires her audience and colleagues with her hard work, versatility and magnetic charisma; she will definitely connect with the consumers who can appreciate all these traits. There could not have been a better ‘fit’ ‘n’ influencer than Jacqueline to connect with them," Sandip Somany, joint managing director at HSIL Limited, said in a statement.
Jacqueline is excited about her association too.
"The brand spells luxury in craftsmanship, modernity and elegance. They are not just bathroom products but a fashion statement for any home owner. We are living in a time when the bathroom has reached an elevated status in our lives, a place for relaxation and rejuvenation, and Queo embraces this philosophy to the fullest," she added.