Animal rights protesters crash Rihanna's perfume launch

Los Angeles: Rihanna's new perfume launch in Brooklyn, New York was briefly disrupted after anti-fur protesters crashed the event and verbally attacked the star for choosing to wear animal products.

Hundreds of fans crammed into MACy's department store in Brooklyn to catch a glimpse of the "Diamonds" hitmaker as she unveiled her latest scent, RiRi by Rihanna, reported E!Online.

But a small group of people caused a scene by parading around the shop, holding up posters of cuddly animals featuring phrases like, "Who died for your coat?" and "Skinned alive".

Video footage shows the demonstrators repeatedly chanting "Shame on Rihanna" as security guards swoop in to spare the singer an angry confrontation with the animal rights protesters.

Rihanna, 27, has previously come under fire for wearing lavish fur accessories, while she was attacked by officials at People for the Ethical Treatment of Animals in 2012 after she stepped out wearing thigh-high snake-skin boots.