Fashion is not for everybody: Dolce and Gabbana

London: Fashion designers Dolce and Gabbana do not care if their clothes are "cool".

The fashion design duo - real names Stefano Gabbana and Domenico Dolce - have confessed they aren't interested in whether their collections are considered "trendy" as long as they "tell a story" and represent their "vision", reported Contactmusic.

"Fashion is like a big diamond - it's not for everybody. I really don't care if its short or long, when sketches are shown we don't care if the trousers are cool, not cool... It's about the ambience, the music, it is a representation of our vision. Everything needs to be perfect.

"We need to give to the audience a sensation, an emotion because at the end of the day, a dress is a dress. We need to tell a story - this is part today of the fashion designer's job - to tell a story," Dolce said.

Dolce, 56 and Gabbana, 52, have stayed true to their Italian roots since founding their eponymous label in 1985.

"Your identity is very important. If you lose your identity, you lose your personality," Gabbana added.