Adidas terminates contract with footballer Kurt Zouma following his Animal Cruelty act

Kurt Zouma's deal with Adidas was cancelled with immediate effect after a video went viral of the defender kicking a cat at his home, Insurance and investment company Vitality, cancelled it's sponsorship deal with West Ham after Zouma played the match on Wednesday.

West Ham defender Kurt Zouma.(Source: Twitter)

Kurt Zouma was dropped by Adidas, sponsors re-considered their deals with Premier League club West Ham United and the Frenchman's pets were taken into care by animal charity the RSPCA as the ramifications of a video showing him abusing a cat intensified on Wednesday (February 9).

A video went viral where it seen the former Chelsea defender kicking a cat across the floor. He was also seen chasing the cat then slapping the animal hurling a shoe at it around his property. Despite all the proofs and everything, Kurt Zouma was still picked in the playing 11 by David Moyes on Wednesday.

The West Ham manager explained his utter disappointment from Zouma's action after the game and also claimed himself as an 'animal lover' but saying "My job was to try and win for West Ham, and put out the best team to do that."

West Ham confirmed that Zouma was fined maximum amount possible for the cruelty and according to reuter.co, it's his two week wages which he has accepted. Kurt Zouma's fine be will be used by animal welfare charities.

A video obtained by The Sun allegedly shows footballer Kurt Zouma kicking and hitting his cat.

It’s absolutely disgusting and disturbing footage. I hope he is prosecuted for animal cruelty. pic.twitter.com/3K7xMeHh5j

— Emily Hewertson(@emilyhewertson) February 7, 2022

"The two cats are now in RSPCA care. Our priority is and has always been the wellbeing of these cats," an RSPCA spokesperson told Reuters. "They've been taken for a check-up at a vets and then will remain in our care while the investigation continues."

"West Ham United can confirm that the Club is supporting an RSPCA investigation into the actions of Kurt Zouma in the video circulated online this week," the London club said.

"Kurt is extremely remorseful and, like everyone at the Club, fully understands the depth of feeling surrounding the incident and the need for action to be taken."

Insurance and investment company Vitality, one of the club's sponsors, was not impressed, however, and said it had suspended its partnership with the club with "immediate effect". "We are hugely disappointed by the judgement subsequently shown by the club in response to this incident," Vitality said.

"As such, we are suspending our sponsorship of West Ham United with immediate effect. We will now be further engaging with the club to understand what actions they will be taking to address the situation." he added.

David Moyes on his decision to play Kurt Zouma against Watford after a video surfaced Monday showing him kicking and slapping a cat. pic.twitter.com/2naqfLXSzK — B/R Football (@brfootball) February 8, 2022

Zouma, who along with his brother apologised for his actions, was dropped by sportswear giant Adidas on Wednesday (February 9). "We have concluded our investigation and can confirm Kurt Zouma is no longer an Adidas contracted athlete," the company said in a statement.

Another West Ham sponsor, Experience Kissimmee, said it was considering its position with the club. The Florida-based tourist organisation said it was "disheartened" that Zouma played in the Premier League match.

Zouma was booed by supporters at the London Stadium on Tuesday and former England captain and now BBC presenter Gary Lineker, said the decision to play him was "tone deaf".

French Football Federation president Noel Le Graet condemned what he called "a gratuitous, stupid and nasty act of violence" and said he hoped Zouma drew a lesson from the situation.

In a further development an online petition to have Zouma prosecuted has been signed by 165,000 people. Essex Police have said they are investigating the incident. The West Ham Supporters' Trust (WHUST) said it "condemns the actions" of Zouma with chair Sue Watson saying the club should have taken a "moral stance" to leave him out.

(With Reuters input.)