Sachin Tendulkar branded smartphone srt.phone launched in India at Rs 12,999

New Delhi: Homegrown technology and IoT company Smartron on Wednesday launched Sachin Tendulkar-branded mobile phone called srt.phone in India.

This is the first-ever signature series of the master blaster for a mobile phone brand.

Company's brand ambassador Sachin Tendulkar unveiled the smartphone at an event in Mumbai today.

The phone has been launched in two variants – one with 32GB storage and the other with 64GB option. The phone will be exclusively available on Flipkart at  Rs 12,999 and Rs 13,999 respectively.

The company is offering an extra Rs 1500 off on exchange and free Sachin Tendulkar back covers worth Rs 599. Users will also get free one-year of t.care extended warranty worth Rs 1,499.

It is also Smartron's third device in less than a year, earlier ones being the t.phone and t.book.

Priced at Rs 24,999, the company last year launched t.phone which sports a dual-tone colour scheme and comes in classic grey, metallic pink, steel blue and sunrise orange.

The 64GB device has a 5.5-inch, full-HD Super-AMOLED display with 401ppi and is powered by the Qualcomm Snapdragon 810 processor.

The company has not customised the user interface and, running on Marshmallow, the t.phone delivers stock Android experience.