ICC CEO Lorgat says Twenty20 ‘fantastic’ format for new markets, audiences

Dubai: International Cricket Council (ICC) Chief Executive Haroon Lorgat has reckoned Twenty20 is a fantastic format for new markets and new audiences of the sport.

"We have all come to realise that this format is a fantastic format to introduce to new markets and new audiences. We have seen the success of it already,” The Gulf News quoted Lorgat as saying on the eve of ICC World Twenty20 qualifiers. "It is a wonderful format to go to countries like Italy and USA where the longer version of the game might be difficult for them to catch on very early. With this format, they can catch on to it quickly because it is attractive, enjoyable and fast and not that long. It blends itself to new markets,” he added. Only two teams from the qualifiers will play in this year``s ICC World Twenty20 in Sri Lanka but Lorgat has expressed hope that more teams will get an opportunity to play in the next World Cup in 2014. "I am reasonably optimistic that we will see 16 teams in 2014. It is still a decision which the board must ratify. It is a recommendation that we managed to get through the chief executives`` committee meeting," Lorgat said. "The UAE can be proud that it has got fantastic facilities. It has hosted many tournaments and international matches, so it is nothing new for the UAE any more,” Lorgat said on being asked how important it is for the UAE to stage the qualifiers for the second time. Lorgat said the tournament would play a significent role in the development of cricket around the world. "For the development programme, it is very important. We are very strong in our objectives to try and create opportunities for these developing nations. So, bringing them together in such an event is a great opportunity for the development programme,” he added. ANI