BMW launches 3 Series Gran Turismo Sport Line at Rs 39.9 lakh

New Delhi: German luxury carmaker BMW Tuesday launched an updated version of its 3 Series Gran Turismo Sport Line sedan in India with an introductory price tag of Rs 39.90 lakh (ex-showroom Delhi).

The diesel-powered BMW 320d Gran Turismo Sport Line would be locally produced at the company's plant in Chennai.

"The new BMW 3 Series Gran Turismo Sport Line, featuring a series of striking exterior and interior design elements, promises unbridled dynamics and sets clear visual accents," BMW Group India, President, Philipp von Sahr said in a statement.

The sedan comes with various features including BMW driving experience control switch, which enables the driver to choose between different driving modes to suit the driving conditions.

At present, the luxury carmaker sells more than a dozen models in India out of which eight are assembled locally at its Chennai plant, which has an installed capacity of 14,000 units per year at three-shift schedule. It is focusing on increasing localisation of content in India.

BMW India began operations in 2007 and has since then invested Rs 490 crore.