Sports Minister Kiren Rijiju launches Sports Authority of India’s new logo

"The Indian Tricolour and blue colour of chakra add the national fervour as SAI has nurtured some of the biggest names in the sports fraternity, who represent India at the world stage," said Rijiju.

Photo: Twitter/@KirenRijiju

New Delhi: The Minister of State for Youth Affairs and Sports, Kiren Rijiju on Wednesday (September 30, 2020) launched the Sports Authority of India’s (SAI) new logo at Delhi’s Major Dhyan Chand Stadium. 

Speaking about the significance of the new SAI logo, Rijiju said that SAI has been the leader in the sports ecosystem and the primary agent of promoting sporting excellence. 

"It has given athletes necessary support so that they have their sporting careers can take-off smoothly and they can fly towards a life of achievements and sporting glory - that is what the flying figure indicates - the freedom an athlete gets to leapfrog his/her career in SAI," expressed Rijiju.

NEW LOGO, RENEWED SAI.
We are more committed then ever before to take India to a new height in sports. Through #KheloIndia sports culture is being created across India as envisioned by hon'ble PM @narendramodi Ji. @Media_SAI is playing a pivotal role.#NewIndiaNewSAI https://t.co/Cf9k8brdgY pic.twitter.com/SsHC3LxsEn — Kiren Rijiju (@KirenRijiju) September 30, 2020

He added, "The word SAI itself gives the identity to the organisation among various stakeholders being the acronym of Sports Authority of India. The Indian Tricolour and blue colour of chakra add the national fervour as SAI has nurtured some of the biggest names in the sports fraternity, who represent India at the world stage."

Sporting our new logo. #NewIndiaNewSAI@KirenRijiju @DGSAI @RijijuOffice @PIB_India @PMOIndia @IndiaSports @YASMinistry @mygovindia @WeAreTeamIndia @ddsportschannel @AkashvaniAIR pic.twitter.com/VR04xSleER — SAIMedia (@Media_SAI) September 30, 2020

The event was attended by Sports Secretary Ravi Mittal, Indian Olympic Association President, Narinder Batra and Director General SAI, Sandip Pradhan along with the senior officers of the Ministry. 

Unveiled the new Logo of SAI. The Sports Authority of India is committed to take Indian Sports to a new level with new logo and renewed commitment. #NewIndiaNewSAI pic.twitter.com/Bov7QVeXO6 — Kiren Rijiju (@KirenRijiju) September 30, 2020

Many eminent athletes, coaches and other sports enthusiasts joined the event from across the country through video conference.

India's men's hockey team and women's team presenting the new logo of Sports Authority of India. #NewIndiaNewSAI @KirenRijiju @DGSAI @RijijuOffice @TheHockeyIndia @IndiaSports @kukubatra57 @imranirampal @manpreetpawar07 @YASMinistry @mygovindia @WeAreTeamIndia @ddsportschannel pic.twitter.com/abdYijOVt1 — SAIMedia (@Media_SAI) September 30, 2020

Notably, the SAI has been the pivot of the sports ecosystem in the country since it was established in 1982 and has been instrumental in identifying and developing grassroots talents across the country.