New Delhi: Bollywood megastar Shah Rukh Khan has won the hearts of netizens with his latest Cadbury advertisement which is described as an initiative to help local brands and stores in the post-COVID era.
The ad begins with how big businesses have found a foothold in the market after the COVID-era, however, small businesses are still struggling to regain the speed and revenue that they had before the pandemic. So, Cadbury came up with the idea to make Shah Rukh Khan the brand ambassador for all these hundreds of small businesses.
How did they do that, you ask?
The makers used machine learning to recreate the actor's face and voice to take the local stores' names in the ads.
For example, in one of the ads, he says, "This Diwali you too should shop for your clothes from Choice Of Fashion."
Take a look at the ad:
Netizens were quite impressed with the idea behind the ad and the altruistic element of it about helping small businesses flourish again.
Here's how they reacted:
— Shruti Seth (@SethShruti) October 23, 2021
@iamsrk No one can replace My Shah Rukh #Diwali cheer: It’s ‘not just a Cadbury ad’ as #ShahRukhKhan becomes the brand ambassador for local businesses
love you india's live Democracy statue pic.twitter.com/QS08c9fJRl
— Arif (c.s aspirant) (@Arifcastro6) October 24, 2021
Bhakts Said They Would Boycott Shah Rukh Khan.
1.Byju's Started SRK Ads again.
2. Promotion Video of India-Pakistan released by Hotstar.
3. Now Cadbury's Diwali Ad.
Bhakts boycott can't do 1% harm to Brand #ShahRukhKhan as I said earlier.
— Arijit (@SRKian_Arijit) October 22, 2021
— Shirin (@iam4sunrise) October 22, 2021
Cadbury ad is one of the best campaigns by any brand.
Shah Rukh Khan - The trend setter.
— Ashok Kumar (@bishnoiaji) October 23, 2021
This is history in creation in the world of advertising. This is major. And yes, I love you @iamsrk @DairyMilkIn @CadburyUK @CadburyWorld The mind behind this ad idea shall get a Crown for himself. #Cadbury #SRK #ShahRukhKhan #sundayvibes #Trending #India pic.twitter.com/3bvaEudQ7t
— Shahir Raj (@shahir_raj) October 23, 2021
— Huma S Qureshi (@humasqureshi) October 23, 2021
On the work front, Shah Rukh Khan was last seen in the 2018 film 'Zero' co-starring Anushka Sharma and Katrina Kaif. He is currently shooting for the Siddharth Anand directorial 'Pathan' which also stars John Abraham and Deepika Padukone in pivotal roles.