US basketball team Sacramento King launches website in Hindi

Washington: A US based popular basketball team has launched Hindi version of its website as part of its effort to reach out to the large Hindi-speaking audience in India and in turn popularise the game in the country.

The Hindi-edition of the website for Sacramento King has been launched a few months after Indian American Vivek Ranadive acquired majority ownership in the team. Ranadive said this this is part of his goal to make the Kings and NBA basketball a major attraction in India and in other Asian countries. "A key facet of our ownership group`s vision is for the Kings to become India`s home team," Kings president Chris Granger said.