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Colour-emotions
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Colour-emotions
13 Sep 2020
Colour-emotion associations are similar across the world, reveals study
Scientists report that the participants were asked to fill out an online questionnaire, which involved assigning up to 20 emotions to twelve different colour terms. The participants were also asked to specify the intensity with which they associated the colour term with the emotion. The researchers then calculated the national averages for the data and compared these with the worldwide average.
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