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EMarketer News

12 Feb 2018

Less-cool Facebook losing youth at fast pace: Survey

According to the report, it said that Snapchat is drawing youths away from Facebook at a quicker clip than Facebook-owned Instagram.

22 Aug 2017

Snapchat may overtake Facebook in the US

Photo-sharing app Snapchat is expected to overtake Facebook for the first time in the US, as the user growth of Facebook will slow among teens and adults, market research firm eMarketer has said.

24 Sep 2015

How much does your Facebook account earn?

Do you know what is your worth on Facebook? About $13 -- according to an analysis of the social networking site`s ad revenues this year.

27 Aug 2015

Facebook's Instagram adds new photo sizes to keep users, attract ads

Instagram has added new layout options in addition to its signature square for pictures and videos in a bid to attract more advertisers and to stop users defecting to more flexible services such as Snapchat.

25 Jan 2015

Indian tablet users may reach 40 mn in 2015

Among the fastest growing tablet markets in the world, India is expected to see over 40 million users of the smart device this year, although the popularity of phablets may restrict that growth, research firm eMarketer said.

07 Jan 2015

eCommerce sales in India to touch $7.69 bn in 2015: eMarketer

The country had witnessed retail eCommerce sales of USD 5.3 billion last year, according to eMarketer estimates of digital and brick-and-mortar retail sales around the world.

22 Dec 2014

India to be second largest smartphone market by 2016: eMarketer

India will surpass the US as the second largest market for smartphones globally by 2016, helped by device makers offering affordable handsets, research firm eMarketer said.

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