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Mobile ad fraud News

22 Feb 2020

Google Play Store pulls off 600 apps over mobile ad fraud

These apps displayed 'out-of-context' disruptive ads to users in unexpected ways, including impairing the usability of device functions.

18 Nov 2019

India leads mobile ad fraud across Asia: Report

Nine out of 10 marketers said there is scope for improvement in ad fraud prevention methods while 95 per cent respondents felt that lack of penalties and transparency in industry regulations give rise to ad fraud," said the report titled `Ad Fraud Benchmark Report` from global non-profit organization Mobile Marketing Association.

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