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22 Jan 2022

OTT platforms surpasses traditional TV viewing, says Vansh Patel

Surprisingly, only 110.5 million of the 353.2 million OTT viewers watch paid content online, according to the research. Furthermore, only 40.7 million people are paying subscribers.

03 Dec 2021

OTTs disrupting the movie business, says Suravi Patnaik

Paid subscribers to OTT (over-the-top) platforms (ex. Netflix, Amazon Prime, Hotstar, etc.) increased at a high rate during the COVID pandemic. More and more new OTT outlets are being introduced, putting theatres in a precarious position. Anthologies are gaining momentum across streaming platforms to cater for consumers’ changing attention spans and thirst for new-age content.

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