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19 Jan 2016

ITC's Yippee nears Rs 1K-crore mark, gains from Maggi controversy

Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi.

23 Aug 2015

After maggi, excess lead found in Yippee noodles; UP FDA to file case

After Maggi, the Uttar Pradesh Food and Drug Authority (FDA) has found excess lead in Yippee noodles of domestic giant ITC Ltd and will soon file a case.

09 Jul 2015

After Maggi, Yippee noodles and Bambino Macaroni banned in Gujarat

Gujarat government Thursday announced a ban on another two instant food products after test results indicated presence of lead and monosodium glutamate (MSG) in some of the samples tested by the state Food and Drugs Control Administration (FDCA).

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