Google releases new brands for its advertising products

New Delhi: Search engine giant Google has introduced simpler brands and solutions for its advertising products, the company said.

Google fist introduced its lineup of ad products nearly 18 years ago.

“We are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels,” Google`s Product Management Director Kim Spalding wrote in a blog post.

As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams, he further said.

To help small businesses connect with relevant customers online, Google has introduced "Smart" campaigns which allow them to create ads in minutes.

For small businesses specifically, Google is introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses, the blog further said.

Google said it will also launch a new advertising tool called "Image Picker" later this year.

"Images help your products or services stand out, and later this year we will launch Image Picker, making it easier for you to showcase what makes your business unique," Spalding said.

This tool will allow businesses to pick top three images from suggestions provided by Google or upload their own.