New Delhi: Media firm Zee Entertainment Enterprises Ltd (ZEEL) on Thursday announced the launch of zeemitra.com –the first of its kind online platform to democratize advertising on television by going direct to small retail advertisers.
ZEEL's new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform.
“With a focus on small and medium scale enterprises, Zee Mitra website will enable them to advertise their brand on TV in their relevant markets, independently, at an affordable cost. The intent is to empower them to move beyond print & radio which has been the entry medium for MSMEs. TV advertising has been viewed as a costly & complicated medium. We wish to break that barrier with this initiative,” the company said in a statement.
With 686 million viewers, Zee Network offers the advertisers a plethora of genres, geographies and demographics in their market as per their product needs.
The company said that the platform will not only create an opportunity for hyper-local advertising at a cost which is much lower than national ad spot but also help expand reach by opening-up the possibility to test market product in newer territories.
The platform has an intelligent algorithm which is based on advertiser's business objective will suggest the ideal channel mix to reach out to the relevant target audience through an easy to use interface, which not only creates a media plan but also allows to edit & customize their plans as per their needs.
The Zee Mitra platform will also allow advertisers to avail the services of an in-house creative team to devise a television creative in motion graphics at a nominal cost.
In addition to the online platform, this initiative will also be supported by the Zee Mitra feet-on-street sales team, who will approach potential advertisers spread in the relatively smaller corners of India and explain the benefits of advertising on TV. These advertisers will be guided and closely assisted by the Zee Mitra sales team through the entire buying process.
Ashish Sehgal, Chief Growth Officer (Advt. Revenue), ZEEL. said, “We want to partner our advertisers in growing their business and provide customised solutions to help grow their business.”