New Delhi: Though it is hard to digest but it's true – Arvind Kejriwal's Aam Aadmi Party (AAP) was the most hated political party in India in the bygone year 2015.
As per 'The Goonj India Index 2015: 7 Deadly Indian Sins' report, Delhi's ruling party (AAP) topped the list with a score of 1.45 GPM where 1 GPM is equal to an estimated reach of 100K on digital media.
AAP was closely followed by the Indian National Congress with a score of 1.35 GPM. With a score of 1.33 GPM, Uddhav Thackeray-led Shiv Sena came third on the list and its ally BJP, which is currently ruling at the Centre, was the fourth most hated party with a score of 0.27 GPM.
The BJP was followed by Lalu Yadav’s RJD (0.15 GPM), Akhilesh Yadav’s Samajwadi Party (0.13 GPM) and Sharad Pawar-led NCP with a score of 0.09 GPM
The Goonj India Index - an annual chronicle of what Indians were most interested in, most searched for and most talked about on digital platforms - found that most number of user generated content with negative mood on the Internet was for AAP in 2015.
To read the full report, click here.
(Zee Digital has partnered exclusively with Goonj Labs to bring you these intriguing insights.)