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Zivame News

business success story

14 Nov 2024

Meet Woman From Middle-Class Family, Whose Business Was Once Shamed

Richa Kar, from a middle-class family, founded Zivame in 2011, revolutionizing lingerie shopping in India. Despite initial family skepticism, her brand grew into a major success. After stepping down as CEO, Zivame was acquired by Mukesh Ambani’s Reliance Retail in 2020, marking Kar’s journey from criticism to entrepreneurial triumph.

20 Jul 2023

Her Mother Was Embarrassed With The Idea Of Selling Lingerie, But...

Richa Kar, the founder of Zivame had to overcome a number of challenges in her entrepreneurial journey to lead India's online lingerie industry and control a multi-million rupee empire.

14 Sep 2015

Ratan Tata invests in online lingerie retail Zivame

Tata Sons chairman emeritus Ratan Tata has once again invested in another start-up and this time, it is the online lingerie retail Zivame.

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