NEW DELHI: As the world’s largest democracy goes into elections in less than a month, Twitter India launched a special Lok Sabha poll emoji aimed at encouraging healthy participation in election-related discussions and encouraging more people to go out and vote.
The emoji, featuring an image of the Parliament of India, will be available in 12 languages - Hindi, English, Bengali/Assamese, Gujarati, Kannada, Malayalam, Marathi, Odiya, Punjabi, Tamil, Telugu, and Urdu. It will be accessible to Twitterati till May 31, 2019.
“By introducing the emoji, Twitter India hopes to make it easier for Indians across the world to join the election conversation on its platform. Available now until 31st May 2019, the emoji features a panoramic colored illustration of the Parliament of India. People can Tweet in Hindi, English, Bengali/Assamese, Gujarati, Kannada, Malayalam, Marathi, Odiya, Punjabi, Tamil, Telugu, and Urdu,” says Twitter.
To use the emoji, one needs to use the following hashtags: #LokSabhaElections2019, #IndiaDecides2019, #IndiaElections2019, #लोकसभाचुनाव2019, #লোকসভানিৰ্বাচন, #લોકસભાચૂંટણી, #ಲೋಕಸಭೆಚುನಾವಣೆ, #ലോക്സഭാതെരെഞ്ഞെടുപ്പ്, #लोकसभानिवडणूक, #ଲୋକସଭାନିର୍ବାଚନ, #ਲੋਕਸਭਾਚੋਣਾਂ, #நாடாளுமன்றதேர்தல்,#లోక్సభఎన్నికలు, and لوک_سبھا_انتخابات#
Twitter also welcomed the debut of EC’s Systematic Voters' Education and Electoral Participation Program's (SVEEP's) on its platform.
“The Election Commission of India’s Systematic Voters' Education and Electoral Participation program (SVEEP) on Twitter (@ECISVEEP) is set up to raise more voter awareness through the platform. The handle was launched on Holi and one of their first campaigns on Twitter #DeshKaMahaTyohar is about ensuring no voter is left behind,” said the microblogging site.
— ECI #DeshKaMahaTyohar (@ECISVEEP) March 22, 2019
The Election Commission of India has implemented stringent measures on social media platforms, asking them to deploy "appropriate fact checkers" to scan fake news, tackle the use of abusive language, issuing guidelines on political advertisements and many more.
“As we move closer to the 17th Lok Sabha election in the country, we are committed to ensuring fair administration of the electoral process, by equipping India’s voters with accurate and adequate information to make their choice. We are proud to extend this commitment with the launch of our new handle on Twitter,” said Umesh Kumar Sinha, Deputy Election Commissioner.
"@ECISVEEP would allow us to further the aim of building a stronger democracy, by encouraging all eligible citizens to be aware and active in the voting process, thereby maintaining and enhancing the sanctity of the electoral process. It’s our wish and hope that all voters will participate in the coming national election 2019 in an informed and ethical way," he added.
The #LokSabhaElections2019 is just 20 days away! Join in the election conversation with a special emoji using the below hashtags, available in 12 different languages. #LokSabhaElections2019 #IndiaDecides2019#IndiaElections2019#लोकसभाचुनाव2019 pic.twitter.com/TY49t0ETI1
— Twitter India (@TwitterIndia) March 22, 2019
“India is the world’s largest democracy, and the upcoming election is a key priority for us at Twitter. Over the past several months, we’ve taken significant steps to safeguard the integrity of conversations and enhance the health of our platform. Election-related conversations dominate the platform today, and we are honored to onboard the Election Commission handle @ECISVEEP to encourage voter awareness and education. Citizens will receive crucial information directly from the Election Commission on Twitter, in turn they can engage with and amplify accurate and positive information to their community,” said Mahima Kaul (@misskaul), Director, Public Policy and Government at Twitter India