Maruti Suzuki has taken a step ahead in its promises to give Nexa customers a premium experience. The largest carmaker in India has inaugurated an exclusive lounge called “MyNEXA Concierge” at the T3 terminal of the Indira Gandhi International Airport, New Delhi. The MyNEXA Concierge will serve as a lounge for customers enrolled under the MyNEXA loyalty programme. They will be offered hospitality services like a dedicated seating place, high-speed internet, iPads and a choice of food & beverages.
Maruti claims this to be a 'first-of-its-kind initiative' by any premium automobile brand in India. There is also a car display area adjacent to MyNEXA Concierge which will be open to all people. This unit of MyNEXA Concierge covers a total space of 900 sq ft. The Nexa range of showrooms recently completed one year in India and to better serve their customers, the brand is now planning to launch exclusive Nexa service outlets. Also, Maruti Suzuki plans to curate new experiences around fashion & lifestyle, music and travel and connect with the Nexa customer. Currently, Maruti sells the S-Cross and the Baleno via the Nexa outlets.
R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki India Limited said, “’MyNEXA Concierge’ airport display and lounge is an initiative which helps us create another touch point to engage and connect with our customers. MyNEXA Concierge represents our desire to create new and unique experiences for customers. We are committed to introduce distinctive initiatives, as NEXA redefines the purchase and ownership experience of customers.”
The Nexa brand today stands with 150 showrooms in 94 Indian cities. If the carmaker continues with this premium-ness, consumers will have a whole another reason to buy its cars.