Samsung Galaxy S7, S7 Edge to be launched in India today

Zee Media Bureau

New Delhi: Samsung's new flagship smartphones Galaxy S7 and Galaxy S7 edge will hit the Indian market on Tuesday (March 8), as the company looks to bolster sales to buck the slowdown in smartphone industry growth.

Introducing the Samsung #GalaxyS7 and #GalaxyS7edge. Rethink what a phone can do.https://t.co/tSudYPWoda — Samsung Mobile (@SamsungMobile) February 21, 2016

The South Korean tech giant has, so far, not revealed the prices. However, according to the tech website www.igalaxys7.com, Galaxy S7 and Galaxy S7 Edge will be available in India with a reported price of Rs 53,000 and Rs 60,000, respectively.

With Galaxy S7 and Galaxy S7 edge, Samsung has introduced the first dual-pixel camera on a smartphone, which delivers brighter and sharper images, even in low light.

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal and are water and dust resistance.

The hybrid sim card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with dual sim cards.

The device’s new Always-On Display gives users a simplified, zero touch experience to check about a missed call or SMS.

The Samsung Galaxy S7 runs on an Octa core (2.3GHz Quad + 1.6GHz Quad), 64 bit processor and has a 4GB RAM. Both phones run on Android 6.0 (Marshmallow) operating system.

India is an important market for handset makers as it is witnessing strong sales growth rates at a time when global sales are waning.

According to research firm IDC, the global smartphone market saw shipment growing 10.1 percent to 1.43 billion units in 2015 from 1.30 million units in 2014.

Shipments in India grew 28.8 percent in 2015 to 103.6 million units over the previous year, making it one of the world's fastest growing markets globally.

Samsung is a leader in both global and Indian market. At the end of December 2015 quarter, it had a global market share of 21.4%, while in India it had 26.8 percent share.

With Agency Inputs