Reliance Retail has launched has expanded its chain of experimental retail outlets aimed at catering exclusively to the women's premium segment, named Project Eve, with its second store in Delhi.
Here is what the company had to say about the launch of their new store:
In a pioneering effort that redefines the shopping experience of Indian women, PROJECT EVE has launched its flagship store in Delhi. The store in Vasant Kunj Ambience Mall, Ground floor is a unique concept in premium segment with a strong focus on independent and sophisticated women in the age group of 25-40. This is the 2nd store of Project eve after South Ex-II. Project Eve is the destination store which is built around the women to provide nearly everything that a woman needs to look & feel good.
The store offers impeccable experience through its elegant ambience, in-store salon - Looks, a personal stylist, plush trial rooms with lounge area along with a curated collection in apparel and beauty. The Store has Indian and Western wear collection including, own label - Project Eve.
Built for the discerning woman, the store offers jewellery, beauty products from the likes of Chambor, Loreal Paris, Isadora etc and Fragrances from Bvlgari, Issey Miyake, Hugo Boss, Gucci, Elizabeth Arden and many more. Project Eve is crafted especially around women - to celebrate her. Every aspect of the store speaks loudly for women, may it be the salon to pamper them or the apparel, lingerie, accessories and footwear in the fashion and lifestyle collection. The assortment has limited sizes for exclusivity, discovery based aisle structure, international experience & ambience, high street store staff or minute detailing like twin trial room, charging dockets and express check out at beauty section. The spacious trial rooms have been thoughtfully designed to pamper women with elegance including detailing like side tables, seating space and light modes for day and evening looks.