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Influencers News

29 Jun 2023

Content Creators, Influencers Under Govt's Radar; I-T Dept Launches Probe

The income-tax department has launched a probe against certain social media influencers and content creators on platforms like YouTube and Instagram for allegedly not showing their income and profits commensurate with their earnings

07 Oct 2022

Roma Jani's versatility as a digital creator makes her idolised by thousands

On Instagram, you will find hundreds of followers who specifically emphasise one niche that can range from fashion to travel or health and lifestyle. But what if we said, Roma Jani, covered everything? If you think we are bluffing, then you should check her content on social media right now.

Stephnia Morales

25 Sep 2022

In Pics: Stephania Morales - Vlogger and latest social media sensation

You can be a techie, and again a social media influencer at the same time. Stephania Morales is the latest social media influencer who is also a traveler, social media star, and techpreneurn - all at once.

Content creators

29 Jan 2022

Here’s what differentiates content creator and influencer

In nutshell, the content creator is those who produce some form of content on the Internet, not limited to blogs, Vlogs, photography, videos, and reels. On the other hand, influencers also create such content, but they are best known for their audiences, followers, and connections.

Influencer marketing

09 Jan 2022

Influencer marketing: Here's how it has evolved over the years

Influencer marketing is a notion that has been around for a long time. Brands have worked their way up to legitimise every expense by reaching out to the correct target audience.

06 Dec 2021

Aspiring influencers should use Instagram for new ideas, says Thomson Sequeira

India's online video user base has grown by 24 percent in the last three years to more than 350 million individuals. Even fashion influencers are not behind as they are using social media to give exclusive fashion tips on outfits and accessories.

social media influencers

04 Dec 2021

Social media influencers shaping the narrative, says Mohit Mangwani

While Instagram influencer marketing is a well-known tactic, influencers are increasingly using other platforms. Snapchat, YouTube, and TikTok each have their own group of influencers who cater to distinct audiences.

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