The Coca-Cola Company will return to Formula 1 in January 2013 through
its global energy brand “burn” in a multi-year sponsorship of Lotus F1
Team. Details of the sponsorship will be revealed in 2013 when the
partnership officially launches.
Emmanuel Seuge, Group Director, Worldwide Sports & Entertainment
Marketing, The Coca-Cola Company: “The creativity of teams and the
passion for speed and energy that fuel the sport of Formula 1, make a
partnership with this iconic sporting property a compelling proposition
for the burn brand. Lotus F1 Team, as the number one emerging challenger
in the sport, has demonstrated exceptional creativity in their approach
to Formula 1 racing and their collaborations with partners - an approach
that mirrors the philosophy of burn. We will bring that same creativity
through burn, incorporating art and music in a way that will break the
conventions of traditional Formula 1 sponsorship marketing.”
burn is available in more than 80 countries throughout Europe, Asia,
Africa and Latin America.
Eric Boullier, Team Principal, Lotus F1 Team: “We are proud that
The Coca-Cola Company has chosen Lotus F1 Team as the best vehicle to
represent the burn brand in its most high profile partnership. We are
excited to partner with burn to build a new and innovative model for
sponsorships that will combine experiences, content creation and social
media; an area in which our team has been at the cutting edge in Formula
1 for the past 18 months, recording the highest growth rate amongst fans
this year."
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world`s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world`s most valuable brand, our Company`s
portfolio features 15 billion-dollar brands including Diet Coke, Fanta,
Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world`s largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.8 billion servings a
day. With an enduring commitment to building sustainable communities,
our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world`s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo or check out our blog,
Coca-Cola Unbottled, at www.coca-colablog.com.
About burn
burn is a category leader in the global energy drink explosion. The red
formula is a symbol of active fire, that provides Guetta & Guetta and
other drinkers the energy needed to leave their original vision on the
world. Dismantling category norms, consumers embody a live-out-loud
mentality, without fear of boundaries created by society. burn is a
brand of The Coca-Cola Company. burn is available in over 80 countries
worldwide.
CONTACTS :
For The Coca-Cola Company:
Petro Kacur, + 1 404 676-2683
tcccpressinquiries@coca-cola.com
or
Team Lotus
pressoffice@lotusf1team.com
Tel : +44(0) 1608 678 000
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