Ittefaq collections: Intense thriller mints Rs 20 cr at Box Office

New Delhi: The intense, gritty whodunnit has received a warm response from the viewers and clearly has benefitted from the word of mouth publicity. Ittefaq starring Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna has impressed the classes and masses alike.

Noted film critic and trade analyst took to Twitter and shared the latest Box Office figures.

#Ittefaq is STEADY on weekdays... Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr, Mon 2.25 cr, Tue 2 cr. Total: ₹ 20.30 cr. India biz.

— taran adarsh (@taran_adarsh) November 8, 2017

Ittefaq has been inspired by 1969 song-less thriller directed by Yash Chopra. The film starred megastar Rajesh Khanna, Nanda and Iftekhar in the lead roles. The 2017 film had a binding plot and interesting narrative which helped in keeping the audience hooked right till the climax.

Akshaye Khanna's impeccable acting prowess makes this gritty whodunit a watchable experience. The new-age Ittefaq is helmed by debutant filmmaker Abhay Chopra and produced jointly by Dharma and Red Chillies.

The strategy of not promoting the suspense thriller on an extensive scale worked really well for the makers as positive word of mouth publicity clearly set the cash counters ringing.