Phillauri promotions: Anushka Sharma as Shashi will interact with fans using 3D technology!

New Delhi: Anushka Sharma's latest venture 'Phillauri' is creating the right kind of buzz ahead of its release on March 24, 2017. Besides having an interesting storyline and lead actors, the film is catching on everyone's attention for its innovative promotional strategies.

Who can possibly forget the funny hashtag #ShashiWasThere. Now, the makers of 'Phillauri' are using technology to an all new level to promote their film. Anushka’s character in the film, Shashi, is a friendly ghost who can be present anywhere, at any given point of time, Fox Star Studios is deploying the 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country.

Yes! This is the first time ever that 3D Hologram projection is being used to promote a movie in India.

“With Phillauri, our endeavor has been to create immersive ideas that transcend conventional norms of fan-star engagement. The unique storyline of the film where the lead actor plays a friendly ghost gives us the opportunity to create experiential marketing that engages and entertains" says Shikha Kapur, CMO, Fox Star Studios.

“Theatres are catchment areas for movie-promotions. The movie-going TG that opens a film on a Friday can be effectively reached out and targeted. We wanted Phillauri to dominate conversations among the movie-going audience right before the release of our film on March 24 and we wanted a never-been-done big idea to achieve this”, she further adds.

Well, the comedy-drama stars Diljit Dosanjh, 'Life Of Pi' actor Suraj Sharma and Mehreen Pirzada besides Anushka in the lead. 'Phillauri' is helmed by Anshai Lal.