New Delhi: After its ‘viral effect’ the Tamil song Kolaveri Di will soon achieve another feat. Music label Sony Music Entertainment is planning to trademark the song’s first line ‘Why this kolaveri di’. This essentially means that the ‘soup song’ popularised by actor Danush will become the first song in India to have its first line trademarked.
According to reports, Sony Music wants to trademark the phrase to use it as a brand and also to stop others from doing it.
The music label had recorded the song in Tamil and English in November 2011 which instantly became an international YouTube rage with more than 20 million hits.
The song has been copied in more than ten versions in different languages.
According to an Indian newspaper, trademark registration under Class 9 and Class 41 will allow Sony to launch products such as CD, cassettes and SD cards as well as film and non-film entertainment content and talent discovery programmes branded ‘why this kolaveri di’.
First Published: Wednesday, January 18, 2012, 19:14