Zee Media Bureau
New Delhi: Microsoft Corp is likely to unveil on Tuesday its new Xbox game console, eight years after the last version, as per media reports.
The Xbox itself is not a key financial factor for the world's largest software maker. Its Entertainment & Devices unit is set to break USD10 billion in sales for the first time this year, but that's half the sales of its Windows unit, and a lot less profitable, averaging less than 15 percent margin compared to 60 percent or higher for Windows or Office.
The company has more than 46 million members who subscribe to its online gaming and digital entertainment service Xbox Live, but that's still a fraction of the people who pay for its software.
However, the Xbox is still a key weapon in Microsoft's strategic battle with Google Inc, Apple Inc, Amazon.com Inc and others for a central place in consumers' lives.
With Agency Inputs
First Published: Tuesday, May 21, 2013, 11:27