Kolkata: Sony will roll out four new digital still cameras in the next couple of months in a bid to increase its market share in the segment, a top company executive said Wednesday.
"We are hundred percent seriously looking at the DSLR market increase. We are launching four new models in the DSLR segment… Now we are ready to launch the models in the next couple of months," Sony India General Manager (marketing) Tadato Kimura told reporters here.
The company currently has only five percent market share in the DSLR segment.
In the fast-growing compact camera market, Sony is the market leader. Kimura said the total market size for the compact camera in the country would be about 4.3 million units this year. "Last year it was 3.3 million units," he said.
First Published: Wednesday, April 25, 2012, 19:21