Kardashians forced to change beauty brand name after lawsuit

Los Angeles:Kardashian sisters Kourtney, Kim and Khloe were forced to rename their beauty brand after losing a year long trademark battle with a Florida based cosmetics company Kroma.

The Kardashian sisters changed the name of their makeup line from Khroma Beauty to Kardashian Beauty, reported New York Daily news. The Kardashians` line of make up and nail polish hit the shelves last fall. The brand is managed by Santa Monica, a California based Boldface Licensing and Branding firm. It will be allowed to sell out its existing products under the Khroma name. Boldface will pay about USD 5 million in royalties to Lee Tillet Inc that owns Kroma Makeup. "We`re confident that it`s not the name that matters to our fans, but the Kardashian sisters` commitment to making this line a true reflection of their love for cosmetics,? said Nicole Ostoya, Boldface`s chief executive officer. Trouble for the reality star sisters began last June, when Kroma sent a cease-and-desist letter, demanding the Kardashians drop the Khroma name. Boldface responded by filing suit against Kroma, seeking affirmation their name was not a trademark infringement. Kroma countersued, claiming the Kardashians` brand was costing them millions in lost sales. PTI