New Delhi: Diversified group Mahindra today announced the entry into dairy segment with the launch of Saboro brand.
The agri business vertical of the group will offer an assortment of products, the first of which, will be Saboro milk pouch, to be available in four variants, the company said in a statement.
Mahindra & Mahindra Executive Director Pawan Goenka said: "Our agri business cherishes the long-term aspiration of delivering 'FarmTechProsperity'. Today with Saboro we are taking another important step in our journey to become a complete value chain player."
The company expects to launch a range of fresh dairy products in Madhya Pradesh over the next one year.
Mahindra has set up a collection supply chain in around 70 villages near Indore where it works.
"We have entered branded dairy segment with an aim to connect the farmers with discerning Indian customers who look for dairy products that are fresh and of highest quality," M&M President and Chief Executive -- Agri, Africa & South Asia Operations Ashok Sharma said.