Highly-awaited ‘Kambakkht Ishq’ to release early on July 3

Spicezee Bureau

Mumbai, June 09: For those who are eagerly waiting to see the high-adrenaline drama, ‘Kambakkht Ishq’, starring Kareena and Akshay, here is the good news. The film will be releasing early on 3rd July as against the previously announced date of 10th July. Eros International has recently made a formal announcement regarding the early release of the film. Commenting on the development, Jyoti Deshpande, COO & Commercial Director - Eros International said, ``It`s important that we put up a united front and join hands with other studios and producers to give all our films the kind of release they deserve. Hence, keeping alive the spirit of the association, we have decided to bring ahead the release of ‘Kambakkht Ishq’ by a week to accommodate other releases in subsequent weeks. Since there is already a nice buzz about ‘Kambakkht Ishq’, all the publicity ready to fire and all our distributors on board as well, it was the obvious choice``. Sajid Nadiadwala’s ‘Kambakkht Ishq’ is being hailed as the next big success in hit-starved Bollywood. There is a popular excitement regarding the film that features both Indian stars and Hollywood talent on one cinematic plane - India`s top-ranking artists, Akshay Kumar and Kareena Kapoor, with special guest appearances by Sylvester Stallone, Brandon Routh and Denise Richards. Going by the trailer of the film, the `chemistry` between Akshay and Kareena appears to be super charged. It remains to be seen whether the film collects moolahs or sucks!