London: Emily Bronte`s classic gothic novel `Wuthering Heights` has witnessed its sales quadruple after the release of vampire film Twilight.
The cult teenage film is itself based on a trilogy of books by Stephanie Meyer.
The lead character of Bella, in Twilight series, compares her love for the vampire Edward with Cathy`s passion for Heathcliff in `Wuthering Heights.`
Before the first Twilight books came out in 2005, Bronte`s book sold 8,551 a year in Britain.
However, the publishers Harper Collins reissued it last year, with a cover inspired by the Twilight artwork and the tag-line: "Bella and Edward`s favourite book".
According to Nielsen Bookscan, which monitors book sales across the industry, the result sales reaching 2,634 in one week and totaling to 34,023 during the year.
"It`s fantastic to see teenagers are reading a whole different genre - the classics - as well as fantasy novels because of the popularity of Stephanie Meyer`s books," the Telegraph quoted Tesco`s assistant book buyer Rachel Harcourt as saying.
She added: "The new sleek black gothic-style covers of Wuthering Heights clearly appeal to lovers of vampire romance stories and are helping them to try out a different read. Anything that encourages teenagers to read good books is welcome as there are so many distractions which prevent today`s youngsters from developing reading as a hobby."
However, everyone is not happy with Harper Collins` marketing ploy.
A reviewer on Amazon said: "How disgusting that they`ll take a literary classic, and revamp it just so it looks like the "teen sensation" that is Twilight. Drawing this parallel is an absolute atrocity, Emily Bronte would be turning in her grave if she could see this."
ANI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.