Julia will be the new face of Lancome

London: Hollywood actress Julia Roberts has been named the new face of cosmetics firm Lancome.

The "Pretty Woman" star will be the 2010 ambassador for the company, reported imdb.com. "By her remarkable personality and career, Julia Roberts is an emblematic woman of her time. Her exceptional talent, her radiance and her strong commitments, perfectly echo Lancome`s values," Lancome president Youcef Nabi said. "We are convinced she will embody the brand in the most sublime way possible," he added. IANS