Gangnam Style named YouTube’s top trending video of 2012
Singer Psy’s Gangnam style has been named as the top trending video of 2012 on Youtube, as the video sharing website unveiled its top trending videos of this year.
|Last Updated: Dec 19, 2012, 03:43 PM IST|Source: Bureau
London: Singer Psy’s Gangnam style has been named as the top trending video of 2012 on Youtube, as the video sharing website unveiled its top trending videos of this year.
The list is based on clips that saw the biggest leaps in traffic over the year.
British Prime Minister Nick Clegg Liberal Democrat leader appears in a video which took his apology for a u-turn on tuition fees and turned it into an auto-tuned song with the chorus "I`m sorry, I`m sorry, I`m so, so sorry," is also in the list of trending videos.
According to the BBC, six of the 10 clips were music-based.
Other videos included a post by Walk of the Earth which featured a group of five musicians playing a cover of Goyte`s Walk Off the Earth while sharing a single guitar.
And market trader Muhammad Shahid Nazir singing about seafood sold from his East End London stall.
The list of YouTube Global Trending Videos of 2012 is:
1. Gangnam Style
2. Walk Off the Earth
3. Kony 2012
4. Call Me Maybe
5. Obama v Romney epic rap battle
6. A dramatic surprise on a quiet square
7. Why you asking all them questions?
8. Dubstep Violin
9. Facebook parenting
10. Freefall from the Edge of Space
According to the report, US activist group Invisible Children attracted more than 100 million global views in six days for Kony 2012, a video about the use of child soldiers in Uganda by the Lord`s Resistance Army movement.
The top 10 also features footage of skydiver Felix Baumgartner travelling faster than the speed of sound during his descent from a balloon 128,100ft (24 miles; 39km) above New Mexico.
But the international list was also enlivened by a satirical face-off between two rappers impersonating US President Barack Obama and his Republican challenger Mitt Romney; and Facebook Parenting, a father`s take on his relationship with his 15-year-old daughter in the age of social media, the report said.
Most of the clips feature advertising either as pre-roll video or overlaid ads - and one industry watcher noted that the mix of high-end and cheaply made clips will have helped boost the firm`s bottom line.
"User generated content continues to be at the heart of YouTube`s success -and professionally made videos still only account for a fraction of the material on the site," Ian Maude from Enders Analysis said.
"It`s all very fragmented and this material is fairly hard to monetise - but we are seeing more companies and organisations using it as a distribution channel,” Maude said.
"Google is trying to encourage that with its ``professional content`` and a more TV-like structure to attract more advertising, and it`s working. We think YouTube will have generated about $3bn (£1.8bn; 2.2bn euros) in gross revenue this year and will make more than $4bn in 2013,” he added.
ANI
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.