Los Angeles: Martin Lawrence is returning to TV, executive-producing an African-American comedy for cable network TV One."Love That Girl!" -- set to premiere January 19 -- is the latest effort by independent producers to serve an audience on cable that`s been largely neglected by studios and broadcasters since the merger of the WB and UPN.
Without so much as a pilot order, writer-director Bentley Kyle Evans ("Martin," "The Jamie Foxx Show") shot four episodes of "Love That Girl!" on a shoestring budget of $1.2 million.
Evans called in favors from friends and colleagues to shoot the episodes over five days in a converted warehouse. Although self-financing a pilot has become more common as producers struggle to break though an increasingly consolidated studio landscape, producing four entire episodes is rare.
"Girl!" is described as a sexy comedy following a young divorcee who returns home to Southern California and takes a job in her father`s real estate business and lives with her unemployed brother. It stars Tatyana Ali ("The Fresh Prince of Bel-Air," "TV One Access").
"It`s great to be back in the television game and working with a network like TV One," Evans said. "If executed properly, this will represent a whole new model for producing and delivering quality scripted series to the television market at a reasonable cost."
TV One will show "Girl!" over a three-night period starting January 19. This will mark the first original scripted program to air on TV One, which is available in roughly 50 million homes and typically features specials and syndicated programing, including repeats of "Martin," one of the network`s top-rated shows.
If the episodes hit a certain rating, the network will pick up 13-26 additional half-hours. In addition to Lawrence, Evans and Jeff Franklin ("Full House") are executive producers, as are Raphael Saadiq and Trenten Gumbs. In recent years, black comedies have experienced a revival on cable, with TBS drawing large audiences from Tyler Perry`s "House of Payne" and "Meet the Browns."
"Payne" likewise had a modest launch, first being tested on several local stations before moving to nationally distributed TBS.
Bureau Report
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.