Adele turns down 12 million pounds L`Oreal deal?

London: Singer Adele has reportedly walked away from 12 million pounds deal with L`Oreal to be the face of the brand.

The 25-year-old `Someone Like You` hitmaker, who was negotiating with the company, could have joined Cheryl Cole, Claudia Schiffer, Jennifer Lopez and Beyonce and newly signed model Lara Stone, reported Daily mirror. "L`Oreal was in negotiations for the deal with Adele and it looked to be happening ? but she just changed her mind on it," a source said. "L`Oreal is astonished that she turned down such a huge amount," the source added. Adele had earlier expressed her reluctance to be associated with any brand. "I don`t want my name anywhere near another brand. I don`t wanna be tainted or haunted. I think it`s shameful when you sell out," Adele had said at the time.