New Delhi: Bollywood actress Malaika Arora Khan was recently spotted launching a charity-themed campaign `Taiwan Excellence Cares` in Mumbai.
Speaking on the occasion the 40-year old actress said, "Charity is a very personal equation, like we say charity begins at home. It starts with your immediate help in the house, the people who work for you. That is where you have to display certain amount of charity and if at all you do, you believe in a cause or you believe in a certain way of going about in life and bringing about a change in your society and your environment, so that alone is something you are doing and that is charity".
The `Dabangg` star has been signed as a celebrity endorser to boost the international brand image and reputation of Taiwan.