Cleavage enhancing bra to be UK’s cheapest

Last Updated: Jun 14, 2010, 14:11 PM IST

London: UK is set to have one of the cheapest bras in the market that will not only cost a quarter of the price of rivals, but which will also enhance the cleavage of those who wear them.

The Ultimate Push Up by bargain fashion chain Peacocks has extra-thick double padding to boost assets by two-cup sizes, making a dainty B cup become an eye-popping D cup.

The bra will be sold from August for just 6 pounds in pink, navy, black, white and nude, sizes 32A to 34D.

Other brands use gel pads for a similar boost.

Marks n Spencer sells two-cup boost bras for 20 pounds, and La Senza has them at 25 pounds.

“When it comes to the bust, big is beautiful,” the Sun quoted Peacocks spokeswoman Jane Hotz as saying.

“We look forward to offering customers the chance to create the ultimate cleavage,” she added.

The firm has also doubled the number of bigger bras it sells in cup sizes DD to F. (ANI)