Now, ‘lighter than air’ push up bra that boosts bust by two cup sizes

Last Updated: Nov 25, 2011, 13:58 PM IST

London: A British supermarket chain has come up with an ‘aerodynamic’ bra, which will boost the bust by two cup sizes without giving any sort of discomfort and fit the curve of a woman’s body perfectly.

‘Abracadabra’, designed by aerodynamic engineer Antonio Padula for Asda’s own range of clothing ‘George’, gives lighter than air feel and is more comfortable than any other push-up bras available in the market.

Priced at just 6 pounds, the secret to the bra’s success is all in the design.

The bra uses innovative ‘A2S’ technology, implying that it is made up of a single component injected mould rather than the usual multiple layered, padded insert or air filled cups, which can move around and become uncomfortable.

This technology, which streamlines the bra’s shape for an instantly larger and lifted look while remaining discreet underneath clothing, is a response to a survey that found that more than half of the female population are unhappy with the size of their bust.

“As ever we continue to strive to be the first to market with innovative and problem solving solutions for both women and men,” the Daily Mail quoted George Brand Director Fiona Lambert as saying.

“The Abracadabra is as magic as its title professes. It enhances, uplifts and enlarges the bust area by two sizes through its remarkable technological engineering,” Lambert added.

ANI