Ramcharan Teja biscuits surprised Apoorva Lakhia

Mumbai: One has heard of perfumes being named after stars. But biscuits?! Named after Telugu superstar Ramcharan Teja, the biscuits are available in parts of the world with a sizeable South Indian population.

When director Apoorva Lakhia, in whose "Zanjeer" remake, Ramcharan Teja makes his Bollywood debut, found `Charan Biscuits` on the supermarket shelves of Kyoto, Japan he was stumped. Lakhia has not only brought back the biscuits to India, he has also decided to market `Zanjeer` biscuits for Ramcharan`s fans. Said Lakhia: “I was in the town of Kyoto, which has a sizeable Indian population. In the supermarket while buying myself some food, I came across a brand of biscuit named Charan. I immediately got curious. "When I inquired around I got to know that Ram’s South Indian fans in Kyote and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course, I bought some. They’re quite good.” IANS