RiRi dons Barbie Doll avatar to promote new fragrance

London: Rihanna turned into a Barbie doll, temporarily giving up her usual chameleon look, for her new perfume campaign.

Known for reinventing her style and image, the singer looked stunning, with frosted eyeshadow, long lashes along with baby pink lipstick to match her OTT long-sleeve gloves, sporting gold hooped earring and pearl bracelets, the Mirror reported.

The singer, whose latest eighth fragrance joins her Rogue, Rogue Love, Rebelle, Reb'l Fleur, Nude, 777 Nude as well as her men's cologne, Rogue Man, was excited about her latest venture and campaign, as she captioned the image: "Excited to announce my newest fragrance 'RiRi'. coming soon! #ThisIsRiRi"

In addition to this, the ' Umbrella' hitmaker is also acting as creative director for sportswear label Pumaand enjoyed her design partnership with high street chain River Island.

The 'Good Girl Gone Bad Tour' hitmaker, who teamed up with the US-based sock brand, is also about to launch her own fashion label SCHOOL KILLS, besides planning on turning her "focus" from music to fashion.