Tesco launches new lingerie inspired by EL James' '50 Shades of Grey'

London: Tesco has recently launched new lingerie and sleepwear collection, which has been inspired by author EL James' ' Fifty Shades of Grey .'

The 51-year-old writer was involved in every step of the design process; the range was "refined, elegant and made in beautiful fabrics, with a focus on quality and style," the Daily Star reported.

The womenswear pieces seek to "instill their wearer with the confidence to forge their own style" and the boudoir designs are framed around the art of seduction.

The supermarket giant has launched the collection, which features 35 sexy items for women and eight for men and will be available in 200 Tesco stores exclusively from September and online via F-F.com.