Shah Rukh Khan`s `Chennai Express`, which logged over Rs.200 crore at the box office, has also scored high on the movie-on-demand service of direct-to-home operator DishTV.
|Last Updated: Oct 11, 2013, 08:24 PM IST|Source: IANS
Mumbai: Shah Rukh Khan`s `Chennai Express`, which logged over Rs.200 crore at the box office, has also scored high on the movie-on-demand service of direct-to-home operator DishTV.
`Chennai Express` was offered by DishTV to its users starting Sep 25, and the entertainer replicated its roaring box office success, on this platform too.
The volume of orders broke all previous records for "largest number of orders for any single title" on the movie-on-demand platform.
"Shah Rukh Khan`s unique ability to connect with fans across all age groups and in all parts of the country worked as a huge catalyst in redefining the dynamics of movie viewing on movie-on-demand, and in achieving this breakthrough viewership," Salil Kapoor, chief operational officer, DishTV, said in a statement.
"We look forward to building this synergy of entertainment with more such more such big titles from the superstar to delight our subscribers," added Kapoor.
Directed by Rohit Shetty, the mass entertainer also features Deepika Padukone. The movie managed to cross the Rs.100 crore mark within its opening weekend itself.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.