New Delhi: The title of the movie might be crisp as nachos, but Neil Nitin Mukesh and Deepika Padukone starrer edgy love story `Lafangey Parindey` was not crunchy enough to attract the audiences to theatres.
"The business of `Lafangey Parindey` was nothing great. It was below expectations as the movie could manage only 50 percent occupancy over the weekend on an average," Amit Awasthi, senior manager (Programming and Operations) of Spice Cinemas, told reporters.
"The content was appreciated, but it couldn`t gather hype because of the star cast. We are hoping it stretches till the second weekend," he added.
`Lafangey Parindey` opening day`s collection was approximately Rs35 million (Rs3.5 crore) across India. According to estimates, the movie`s opening weekend net collections should be in the range of Rs100-Rs110 million, reports a news website. Aamir Khan Productions` `Peepli Live`, that was made at a budget of Rs100 million has earned about Rs210 million in its first week at the Indian Box Office.
Yogesh Raizada, corporate head (cinemas) of Wave Cinemas said: "`Lafangey Parindey` is over as far as business is concerned. It could manage an occupancy of only 30-40 percent over the weekend. Though the content was OK, it had no buzz."
Produced by Yash Raj Films (YRF), directed by Pradeep Sarkar, the story revolves around a street fighter Nandu (Neil), who can combat blindfolded and a visually challenged Pinky Palkar (Deepika) who can dance on skates.
While Deepika`s performance in the movie has won her appreciation, it has proved a disappointment for Neil, whose last outing `Jail` too bombed at the Box Office.
"The movie has been only average with only 30 percent occupancy over the weekend. It wasn`t appreciated that much and now we have no hopes for it too," said a source from PVR cinemas.
Amit Shah, chief manager (programming) of DLF DT cinemas, however, blamed the incessant rains for low footfalls.
"The weekend was not at all good. Despite a pretty OK content, the rains played spoilsport in the capital for footfalls. People just didn`t come out of their houses to watch a movie. We got only 30-35 percent occupancy over the weekend," said Shah.
"Considering tomorrow (Tuesday) is Raksha Bandhan, hope it gets some footfalls but otherwise now there is no scope for the movie picking up," he added.
Deepak Taluja, senior vice president (business and operations) of Fun Cinemas, said: "The weekend business was lukewarm. The occupancy was 30-35 percent. The content was OK but not very highly appreciable. Though weekdays now look slightly down, it looks positive for the next week as there are no big releases as such."
IANS
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.