Aditya Chopra devising a unique marketing strategy for `Dhoom 3`

IANS| Updated: Oct 23, 2013, 16:13 PM IST

Mumbai: Yash Raj Films` `Dhoom 3` is ready to come out Dec 20 and producer Aditya Chopra, looking for a unique marketing strategy, won`t settle for anything less than a "never before idea" to promote the movie.

"Aditya Chopra has told his entire team that until there is a `never before idea`, they should not even discuss anything regular," said a source close to the production house.

"All marketing initiatives from theatrical launch to music launch to every other activity will be done in a never seen before avatar," the source added.

Directed by Vijay Krishna Acharya, the third film in the `Dhoom` franchise film will see Aamir Khan in a negative role and he will be joined by the likes of Abhishek Bachchan, Aditya Chopra and Katrina Kaif in the cast.