‘Anjaana Anjaani’ makers set to pump-in additional 5 cr on publicity

Updated: Sep 20, 2010, 16:15 PM IST

Spicezee Bureau

Mumbai: For all those film buffs who have been eagerly awaiting the release the ‘Anjaana Anjaani’, here is some good news. After much deliberation and discussion, the makers of Anjaana Anjaani have decided to release the film on the earlier set date of September 24. The film’s release date has been at the centre of much attention as it the same date on which the Ayodhya verdict is due.

However that’s not all, the makers were also rethinking the release date due to the strong crowd that ‘Dabangg’ was still drawing. Nevertheless, Sajid Nadiadwala and the film’s co-producers, Eros Entertainment have decided to pump in approximately Rs 5 crore extra into the publicity and marketing machinery of the film.

Confirming the news, a source said, “We slotted our film two weeks after Dabangg. We never thought it would continue to be this strong. Huge amounts of money and time are going into the marketing of Anjaana Anjaani. Ranbir and Priyanka are doing their publicity events on a war footing.”

Speaking about his flick, director Siddharth Anand said, “I’d like to believe that the success of Dabangg means good news and better business for Anjaana Anjaani. People are now in the mood to return to theatres. And who says two films can’t do well simultaneously? In 2006, there were big films one after the other every two weeks. And all of them did well. God willing, people would want to watch our film because after Dabangg they’re in the mood to visit theatres.”

Producer Sajid Nadiadwala confirms, “We did consider withdrawing Anjaana Anjaani because the court’s decision on Babri Masjid-Ayodhya is on the day of our release. However the international prints to countries as far-flung as Germany have already gone. We’ve spent a fortune on marketing and publicity. Our hoardings are up.”